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Ashland Introduces Natural Line for Personal Care

Includes Hyalurotech sodium hyaluronate biosynthesized with biotechnology.

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By: Lianna Albrizio

Associate Editor

Ashland has launched The Natural Line for personal care products.    The line is focused on promoting natural ingredients that can be easily recognized by their name, INCI description and have a defined composition.   One of the standout ingredients launched in the natural line is sodium hyaluronate, which is produced through biotechnology. This ingredient, hyalurotech sodium hyaluronate, is known for its ability to hydrate and plump the skin, making it a popular choice for skinc...

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